The Minister for Tourism, Culture and Creative Arts, Abla Dzifa Gomashie has tasked newly sworn-in executives of the Ghana Hotels Association to spearhead a new phase of growth, innovation, and global competitiveness in the country’s hospitality industry, as Ghana records strong post-recovery performance in tourism.

At a swearing-in ceremony held in Accra, Dr. Alphonse Kumaza who read the speech of the Minister said international tourist arrivals have surpassed 1.1 million, generating over $3.8 billion in receipts, with projections nearing $4 billion. He added that hotel occupancy rates have significantly improved across key cities including Accra, Kumasi, Takoradi, and Tamale.

Describing the executives’ election as both a vote of confidence and a call to duty, the Minister emphasized the need to move beyond increasing visitor numbers to maximize value per guest through improved service delivery, differentiated experiences, and stronger destination branding.

She urged the new leadership to prioritize enhanced revenue and pricing strategies, standardization of service quality, investment in workforce training, and adoption of digital systems to strengthen competitiveness. He also reaffirmed government’s commitment to supporting the sector through initiatives such as the Black Star Experience, as well as improving access to finance and strengthening public-private collaboration.

Incoming President of the Association, Mr. Victor Minta, pledged a results-driven and inclusive leadership, outlining five key transformational pillars to reposition the industry. He stressed the importance of structured advocacy and called for reforms in regulatory frameworks to ensure broader industry participation and support.

Mr. Minta also announced plans to establish a credit union for industry players, develop local hotel bookings platform to improve visibility, and introduce a leadership summit to promote dialogue and innovation within the sector.

Highlighting the role of the private sector, he noted that the industry remains a major contributor to employment and national revenue but requires a more enabling environment to thrive. He further called for transparency and accountability in the utilization of tourism levies and development funds.

Representing the Ga Mantse, Nii Kojo Ashifie Papanyira underscored the cultural and economic significance of the hospitality industry, describing it as a key interface between Ghana and the international community. He encouraged hotels to actively promote Ghanaian culture, including the introduction of dedicated cultural experiences for guests.

He also advocated for the use of local languages, particularly the Ga word “Obaake” (welcome), in hotel spaces to reinforce national identity and cultural pride.

he ceremony also recognized the contributions of outgoing executives, with a call for continued support to ensure a smooth transition and sustained progress. The programme was attended by key players across the hospitality value chain, including hoteliers and their stakeholders, underscoring the collective commitment to advancing Ghana’s tourism and hospitality industry.

Delassie Mabel Awuku- PR Unit MoTCCA